FEATURED PROJECT

SANOFI

Biophilic Brand Installation
McCormick Place | Chicago

Transforming a corporate conference environment through preserved botanicals, dimensional texture, and immersive brand design.

THE BRIEF

Sanofi sought a visually impactful botanical installation for the NAACP conference at McCormick Place in Chicago. The environment needed to integrate the brand’s identity while creating a dimensional, organic focal point within the event space.

Working within an existing 8' × 10' structure, Limitless Experiences was tasked with developing a custom design that would transform the surface through preserved botanicals, texture, color, and branded elements—creating an installation that felt immersive rather than decorative.

THE CREATIVE APPROACH

The design was developed as a layered botanical composition rather than a traditional living wall. Multiple varieties of preserved moss and greenery were combined to create shifts in texture, depth, and movement across the surface.

Color became part of the architecture of the installation. Greens established the organic foundation, while chartreuse and purple elements moved throughout the composition to reference Sanofi's visual identity. Sculptural botanical formations added dimension, allowing portions of the design to extend beyond the surface and create a more immersive sense of depth.

THE RESULT

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THE EXECUTION

The 8' × 10' installation was fabricated using preserved botanical materials applied in layers to build variation in height, density, and texture. Custom dimensional forms created raised areas throughout the composition, transforming the existing structure into a sculptural branded environment.

The completed installation was assembled on-site at McCormick Place, where the botanical elements, dimensional details, and Sanofi branding came together as a cohesive focal point within the conference space.

The completed installation transformed the structure into an immersive expression of Sanofi’s brand—combining organic material, sculptural dimension, and intentional color into a visually distinctive conference environment.

Designed to command attention both up close and across the space, the installation became more than a branded backdrop. It became part of the experience.